Michelin Formula E

Technologies of racing tires on the roads of Moscow. Special project

Client:
Michelin  ×  Vedomosti

What we do:
Mobile version, Research & Analytics, Art direction, Web production, UI/UX design

Special project Vedomosti

with Michelin – Formula E.

The goal of the project is to find out how racing technologies are transferred to Michelin tires on the roads of Moscow at an annual race Formula E.

Our task was to develop a project for mobile devices in a very short amount of time, work out announcing sections of the annual race Formula E in Moscow, and show Michelin tires through photo gallery and interactive infographic of racing technology.

The project came out on time: two weeks before the race (Formula E) in the center of Moscow.