ROCKWOOL

Social project against noise in homes and on the streets

Client:
ROCKWOOL  ×  Sorry, Guys. Media

What we do:
Research & Analytics, Art direction, UI/UX design

 

Rockwool is an international group of soundproofing companies.

This is a joint social project with Sorry Guys Media, aimed not at foremen and builders, but at end consumers. People have a unique opportunity to complain about noisy neighbors. Due to the precise hit in the audience’s pain, the geography of the project expanded far beyond Moscow and St. Petersburg without additional announcement.

People have a unique opportunity to complain about noisy neighbors.

Due to the precise hit in the audience’s pain, the geography of the project expanded far beyond Moscow and St. Petersburg without additional announcement.

We have created an interactive noise map.

Each resident of Russia could add his own source of annoying sound, whether it was an ever-buzzing drill or a loud TV behind the wall.