What we do: Research & Analytics, Concept, Art direction, Web production, UI/UX design
Based on collected data, Volvo Cars creates the “Live fully now” campaign, offering everyone to rediscover the thirst for adventure with the new Volvo V90 Cross Country, a car made for all kinds of roads.
The ideas of a British philosopher Alan Watts were the source of inspiration for the campaign.
We were faced with a task of creating an interactive special project on platform of the Vedomosti.
The project tells us a story of four people, successful business professionals, who one day took their loved ones and escaped from the city using the Volvo V90 Cross Country and returned to their long forgotten hobbies – surfing, fishing, and wild nature photography.